Great content is at the core of online relationships with families. Great senior care content needs to be a combination of three elements to succeed. It should be Educational – Informal – Conversational. Senior care content can help you build an online relationship that leads to a personal “What can we help you with Mrs. […]
Archives for May 2013
Senior Care Content & the Upcoming Google Changes
More Changes Coming from Google Cue the music… Ch…Ch…Ch…changes… David Bowie I think? I confess. It’s a bit before my time. But it works here doesn’t it? Because more Google changes are in store for us this summer. The chatter in SEO circles has gotten louder since Matt Cutts shared his video on what to […]
Personas in Senior Care Content
To develop senior care content that engages decision makers, you need to understand who the decision makers are and what is important to them. One way we do that at The Senior Care Specialists is through the use of personas. They provide us with a means of developing a personality for our senior care target […]
The Senior Care Call to Action: How to Develop a CTA that Converts
Developing an effective call to action (CTA) was the hot topic with our clients last week. While it didn’t create quite the same buzz as last week’s episode of Scandal…seriously…how crazy was that? Or Matt Cutts latest Google spam master video (watch it here…he answers the all important question..the one top of mind for all […]